Vidyard, a video messaging leader, has officially been selected by Salesloft, the leading Revenue Orchestration Platform, as its preferred video partner.
According to certain reports, the stated integration of Vidyard Messages with Salesloft allows users to enhance customer and prospect engagement by incorporating personalized video messages, as well by leveraging Vidyard AI Avatars directly into the their email workflows.
More on the same would reveal how using the two solutions together will make it possible for sales teams to personalize their outbound communications for potential buyers and customers at scale, as well as optimize them over time based on real-time engagement tracking. All in all, such a setup treads up a long distance to improve upon the given communication’s timing and effectiveness, thus significantly increasing response rates.
Talk about the benefits of this partnership on a slightly deeper level, they begin from the very promise to enhance personalization and engagement. In essence, the Vidyard and Salesloft integration guides sales teams throughout recording and sharing of personalized video messages directly from Salesloft so to build stronger relationships with potential and existing customers.
Next up, there is the access of AI-powered insights. Here, Salesloft Rhythm will use AI to recommend and prioritize next-best actions based on how buyers engage with video content. The idea behind that is to empower sales teams in the context of prioritizing actions with the best chance of closing a deal, and therefore, aid the overall conversion rate.
The integration also brings the necessary setup for a seamless integration and workflow. This translates to how you can now add videos to email templates and track video engagement directly within Salesloft so to reduce the need for switching between platforms and improve time management by a dramatic margin.
“This partnership will bring the power of AI-powered, personalized video messaging to our mutual customers, enabling go-to-market teams to stand out in crowded inboxes and build stronger connections with their buyers,” said Jonathan Lister, Chief Operating Officer at Vidyard. “Our users can expect higher response rates, more engaging customer interactions, and ultimately, improved sales outcomes. For example, our users have successfully leveraged AI Avatars to achieve remarkable results, including a 760% increase in proposal open rates and a 400% increase in the conversion rate from opens to meetings, with some sending as many as 50 personalized videos per day.”
Markedly enough, using AI-backed insights and a rather seamless workflow, the whole development also paves the way for you to scale up the core quality of your sales operation. In essence, with Vidyard’s video capabilities baked right into Salesloft’s platform, sales reps can streamline their workflows, quickly incorporating videos into any email, tracking engagement, and implementing follow-up actions based on video view data.
Finally, our last highlight comes from the availability of free trials and transitions for the companies’ mutual customers, as Vidyard will now offer free trials of its AI Avatars to all Salesloft mutual customers. In case this wasn’t enough, then it ought to be mentioned that Salesloft Drift Video customers transitioning to Vidyard will receive their first year of Vidyard Messages at zero cost.
The whole runner also delivers a rather interesting follow-up to one study, where it was revealed that 91% of businesses have packaged video into their marketing efforts during 2023. Confirming this trend, other studies reveal how more than 60% of sales reps report increased response rates when using video in their sales processes. Such a transition, on its part, also becomes justified once you consider 71% of consumer expect personalized interactions today.
“Naming Vidyard as our Preferred Video Partner is a strategic move that addresses the evolving needs of today’s sales teams,” said Lee Zucker, Senior Vice President of Global Sales and Alliances at Salesloft. “Integrating Vidyard’s video messaging capabilities and engagement signals into Salesloft enables our users to stand out in a crowded digital landscape, enhancing the human element in sales interactions and leveraging video engagement insights to drive higher response rates and improved customer relationships.”
