CallTrackingMetrics, a global conversation analytics company, has officially announced the launch of VoiceAI, which happens to be an advanced AI-powered voice assistant solution geared towards helping contact centers manage high call volumes, reduce operational costs, and improve customer experiences through intelligent automation.
To understand the significance of such a development, we must take into account some recent reports where it was revealed that global voice AI market reached $5.4 billion in 2024, climbing up by a staggering 25% from 2023. Having said so, most companies are offering similar voice features without clear differentiation.
This involves using generative AI to handle inquiries instantly, manage call overflow without adding staff, and extract customer insights.
Against that, VoiceAI agents serve as distinctive 24/7 AI-powered call assistants that can understand natural language, take contextual actions, and seamlessly integrate with existing workflows. Hence, when customers call, VoiceAI can seamlessly pick up, gauge their needs without traditional phone trees, and either resolve inquiries directly or route calls to the appropriate human agents.
Talk about the whole value proposition on a slightly deeper level, we begin from the fact that CallTrackingMetrics’ will offer three primary deployment options.
These options include FAQ Support, where agents will essentially answer common questions using company documents and web content, ideal for support teams, clinics, and internal help desks.
The next option in line would be of Appointment Scheduling, featuring an intelligent calendar integration which enables automatic appointment booking for healthcare, legal, and sales teams.
Another option worth a mention relates to intelligent call routing. This translates to how intent-based logic directs callers to appropriate departments based on natural conversation, not button pressing.
Beyond that, we must dig into how VoiceAI agents are highly customizable to each organization, allowing them to select appropriate voices, tones (formal, friendly, empathetic), and knowledge sources. In case that wasn’t enough, companies can also integrate their existing website content and documentation, use prebuilt templates for common use cases, or create custom conversation flows.
Among other things, it ought to be acknowledged that early adopters of the given technology have successfully reduced call handling time by 50% and eliminated missed calls entirely, while simultaneously achieving productivity increase of 50% through the removal of manual and repetitive quality assurance tasks.
These adopters include a leading lawn care company, which is now using VoiceAI to manage seasonal estimate requests, program inquiries, and schedule calls without adding staff. Apart from that, VoiceAI has become the trusted first point of contact for prospective residents and families at a major senior living community, providing clear, compassionate answers to questions about independent and assisted living.
Here, the system books tours instantly and can even transfer urgent requests directly to security teams.
At launch, CallTrackingMetrics is also offering 250 complimentary test minutes with every new VoiceAI agent to let users experiment, optimize, and refine their agent design without incurring upfront costs,
Founded in 2012, CallTrackingMetrics’ rise up the ranks stems from bestowing upon marketers an assortment of AI-powered tools, including features like AskAI and VoiceAI, to deliver smarter insights, streamline lead management, and elevate customer engagement.
The company’s excellence in what it does can also be understood once you consider it is currently trusted by more than 100,000 users worldwide. Some of these are understood to be The Washington Post, Morgan and Morgan, Terminix, and ServiceMaster.
In case that wasn’t enough, CallTrackingMetrics also boasts seamless integrations with industry titans such as Google Ads, HubSpot, Salesforce, and Facebook, as well as enjoys acclaim from software authorities like Gartner, Software Reviews, and G2.
“At CallTrackingMetrics, we believe AI should support the people at the heart of every conversation, not replace them,” said Todd Fisher, co-founder and CEO at CallTrackingMetrics. “While others rush to market with undifferentiated AI features, we’re focused on executing our core business principles, delivering conversation analytics that truly drive results. Our tools — VoiceAI, ChatAI, and AskAI — are designed to give contact center teams the time, clarity, and confidence they need to focus on what they do best: build relationships, solve complex problems, and grow businesses.”
